Negative beliefs or fixed ideas have a significant impact on our daily life. The beliefs and ideas that we have about life are instilled upon us by a parent, family member, authoritative figure or peer group. It is our beliefs and ideas that dictate the way that we respond to daily situations. More importantly, they are the reason for our reactions and feelings to situations that we experience as children. Reactions and feelings that we carry with us into adult hood. Example: A person feels extremely nervous around people. Have you ever heard the saying "children should be seen but not heard"? Chances are you have. For many people it is a reason for their being timid or shy as an adult even though they want to be social. It is that belief, that feeling, of "being seen but not heard" that can hold us back. A common reaction to feeling uncomfortable is to consciously make an effort to ignore the feeling. That action suppresses the feeling but does not change it and supressing a feeling, or holding it back, consumes A LOT OF ENERGY! A person can consciously tell themself over and over again that they will be a social butterfly only to find themself still being a wall flower. Hypnotherapy however enables a person to heal and change uncomfortable feelings or negative behaviors where they reside - in the subconscious mind - AND, most importantly, the changes become a natural response. Feeling comfortable around people becomes a natural feeling.